Selected Work
I've loved.
A few of the problems I've owned end to end — from regulated prescription flows to AI screening, across digital health, marketplaces, and fintech.
AI Product
Owned an AI screening product end to end — strategy, roadmap, and full B2B client rollout — validating impact with independent Redshift SQL analysis rather than vendor-reported numbers.
>50% higher interview conversion, +35–50% higher hire rates
Digital Health
Built in-app prescription submission and health insurance verification from scratch for a pharmacy delivery app, partnering with Legal and Pharmacy on compliance-aware design, then led the checkout redesign and new market launch.
2,500+ Rx and OTC products live in a regulated market
Marketplaces
Aligned five marketplaces across three countries onto a shared platform — building the single source of truth for business logic and running 15+ discovery workshops with 50+ stakeholders across Legal, Commercial, and Engineering.
3x revenue growth, +50% market penetration, 25% lower cost
0 → 1
Co-founded a zero-CO2 logistics marketplace and designed its matching mechanics and two-sided flows from scratch — from first principles through launch — backed by the Lonca accelerator.
0 → 350 users in under a year
Mobile Growth
Launched a PWA on the platform migration I'd led, unlocking free native push as a lower-cost CRM channel. Authored the solution-design and tracking concept, then ran a risk-controlled staged rollout with Engineering and CRM, monitoring stability at each step.
From concept to 100% of Android traffic; 2,600+ installs in two months
AI Product
Turned dormant uploaded CVs into a governed, structured talent-data layer — parsing CVs into editable profiles, writing screening answers back, and capturing verified signals to feed matching, recommendations, and search.
~+14% average talent-profile completeness
Digital Health
Digitised a manual WHO tool — 150 data sheets and millions of data points across 50 programmes — into a coherent product. Set up scrum from scratch, mapped the data schema, and coordinated stakeholders across multiple countries.
MVP delivered in 5 months; 100+ users in the 2022 rollout
Discovery
Discovered and validated the first dedicated mobile app opportunity for a platform serving over a billion users — in a single quarter. Ran user interviews, opportunity-solution mapping, and Van Westendorp pricing, and shipped an MVP while upskilling the team in continuous discovery.
Validated opportunity to MVP in one quarter; team adopted continuous discovery
Detailed case studies available on request — get in touch.