Selected Work
I've loved.
A few of the problems I've owned end to end — from regulated prescription flows to AI screening, across digital health, marketplaces, and fintech.
AI Product
Owned an AI screening product end to end — strategy, roadmap, and full B2B client rollout — validating impact with independent Redshift SQL analysis rather than vendor-reported numbers.
>50% higher interview conversion, +35–50% higher hire rates
Digital Health
Built in-app prescription submission and health insurance verification from scratch for a pharmacy delivery app, partnering with Legal and Pharmacy on compliance-aware design, then led the checkout redesign and new market launch.
2,500+ Rx and OTC products live in a regulated market
Experimentation
Built and ran a structured experimentation programme in GrowthBook, turning paid traffic from a leaky funnel into the most reliable acquisition channel through iterative A/B testing and UX flow optimisation.
Funnel conversion from 40% to 79%
Marketplaces
Aligned five marketplaces across three countries onto a shared platform, coordinating 16+ teams and 50+ stakeholders across Legal, Commercial, and Engineering.
3x revenue growth, +50% market penetration, 25% lower cost
Detailed case studies available on request — get in touch.