ElifÖzçakmak

Evidence over
opinion.

Senior Product Manager · Berlin

79%

Paid funnel conversion, from 40%

+86%

Organic application growth

50%+

Higher interview conversion

6

Companies advised as interim PM

What I do

end to end.

  • 01

    Regulated & Digital Health Product

    Prescription FlowsCompliance-aware DesignPharmacy & LegalMarket Localisation
  • 02

    Experimentation & Conversion

    A/B TestingGrowthBookFunnel OptimisationCRO
  • 03

    AI/ML Product Management

    Conversational ScreeningPersonalisationRecommendationsMatching
  • 04

    Product Analytics & Insights

    AmplitudeRedshiftSQLCustomer Insights
  • 05

    Strategy & Cross-functional Leadership

    OKR OwnershipData-Driven RoadmappingStakeholder ManagementBusiness Cases
More about me →

AI Product

HeyAssessment: AI Conversational Screening

Owned an AI screening product end to end — strategy, roadmap, and full B2B client rollout — validating impact with independent Redshift SQL analysis rather than vendor-reported numbers.

AI/MLB2B RolloutProduct Analytics

>50% higher interview conversion, +35–50% higher hire rates

Digital Health

Prescription Flow for a Pharmacy Delivery App

Built in-app prescription submission and health insurance verification from scratch for a pharmacy delivery app, partnering with Legal and Pharmacy on compliance-aware design, then led the checkout redesign and new market launch.

Regulated ProductComplianceCheckout

2,500+ Rx and OTC products live in a regulated market

Experimentation

Rebuilding the Paid Application Funnel

Built and ran a structured experimentation programme in GrowthBook, turning paid traffic from a leaky funnel into the most reliable acquisition channel through iterative A/B testing and UX flow optimisation.

A/B TestingGrowthBookCRO

Funnel conversion from 40% to 79%

Say hello